About the author
The above article has been written by RP, who is associated with many online blogs and sites as their freelance writer. She is currently involved with various number of projects based on template and web designing including a project of Template Kingdom.
關於作者
上面這篇文章是由RP所寫，他和許多線上部落格與網站以自由作家身分合作，他最近參與幾個版型與網頁設計，其中包括版型王國的一個專案。
Before we talk about the 8 easy ways to turn old logo design into new design, let us discuss about what circumstances may initiate the requirement for such a change. After all, old logos do have a sense of familiarity attached to them, don’t they? The old logo is the one that people, including the customers, relate to. So why would anyone want to turn an old logo design into new design? Let us find out the answer.
在我們談論這八個更新LOGO設計的簡單方法之前，讓我們來討論一下什麼情況或許需要開始做一點改變。畢竟，舊LOGO對他們還是有點熟悉感，不是嗎？舊LOGO包含客戶也都很熟悉。所以為什麼有人會想要把舊LOGO更新成新LOGO？讓我們來找到答案吧。
Why the Need for the 8 Easy Ways to Turn Old Logo Design into New Design Arises:為什麼需要產生這八個簡單的方法把舊的LOGO設計變成新的LOGO設計
Here are some of the probable reasons due to which a company may decide to change its old logo and turn it into a new design.
這裡有一些可能的理由讓公司決定改變他們的舊LOGO設計成為新的LOGO設計。
The logo is the representative of a company for it targeted customer base, which in simple words means that, the logo has a strong hand in building the popularity of a brand or company. So, when a particular logo does not do much to increase the popularity or value of the company it represents, the need to change it arises.
此LOGO是公司針對他客戶的代表物，簡單的說，LOGO是在建立一間公司或品牌聲望的一雙強而有力的手。所以，當一LOGO沒有增加公司的聲望與價值，這個LOGO就需要改變。
Again, sometimes it is seen that the logo of the company was designed several years ago and the present generation fails to relate and therefore, respond to it. In such cases, the need to know the easy ways to turn old logo design into new design arises.
再者，有時候LOGO是公司很多年前設計的而且跟不上時代，現在的世代對這個LOGO就沒有反應了。在這樣的情況下，必須知道用容易的方法把舊的LOGO設計改變成新的LOGO設計。
Sometimes a company decides to change its motto, or in other words, the message that it wants to give out to its customers. Now this cannot be effective without a suitable logo and thus the requirement for a new design of logo is justified in this case too.
有時候公司決定更新它的座右銘，換句話說，把訊息傳達給客戶。現在如果沒有一個適當的LOGO縱使改變了座右銘對公司而言是不會有效果的，既然這樣需要一個新的LOGO設計理由是正當的。
Now that we see why a company might want to turn old logo design into new design, we can finally move on to the ways and means of carrying this task out.
既然我們了解為什麼公司會想要更新他們的舊LOGO設計為新的LOGO設計，最後我們能夠順著這些方法完成任務。
8 Easy Ways to Turn Old Logo Design Into New Design:八種簡單的方法將更新你的LOGO設計
1. As we have already stated above, the old logo design of a particular company is the one that people in general are familiar with. So the easiest way to turn an old logo design into new one is to keep the framework of the old design intact and work on giving it a new look, or in other words, a makeover. However, if the brand concerned wants a completely different one, this will not be an effective idea.
正如我們之前所述，大體上一般民眾熟悉公司的舊LOGO設計。所以用最簡單的方法把舊的LOGO設計換作新的LOGO設計就是保持原有LOGO的架構使其原封不動並給予它新的外貌，換句話說，像美容師一樣。然而，如果品牌想要一個完全不一樣的新LOGO，完全地改變外貌這不是一個有效的想法。
2. Another way of doing the same job could be this. Choose one or more elements from the previously used logo that you feel has relevance with the current motto or message conveyed by the company. Once you are done choosing, incorporate your own ideas and innovations with that and create a new logo design.
另外一個做法或許可以像這樣。從之前使用的LOGO中選擇一項或多項要素讓你覺得適合現在的座右銘或者公司想要傳達給民眾的訊息。一旦選好了之後再合併你自己的想法並產生出一個新的LOGO設計。
3. Another important point that should be guiding you while turning an old design into new is that the new one should be less complicated, simple, yet more appealing. Remember that you are changing and then creating a new identity for a company, both for its customers and for the company’s employees and owners. So complicating things may result in failure to impress or connect.
當舊的LOGO設計改為新的LOGO設計時另一個重要的觀點就是新的LOGO設計不要太複雜、簡單、更吸引人的。記住你正在改變並創造公司一個新的【識別】，同時包括這家公司的顧客、員工、還有老闆。所以複雜的東西可能導致大家對這家公司的印象與連結的失敗。
4. While creating a new logo design, the first and foremost trick is to ensure its originality. Imagine if the logo you design matches with that of some other institution. Not only will that logo be unusable, it will harm the reputation of the brand as well. Needless to say that such a situation is extremely undesirable and of course unwanted.
在創造一個新的LOGO的時候，首要的一招就是要保證它的原創性。想像假如你設計的LOGO跟其他公司很相像。不但這LOGO不能再使用，它也會損害品牌的聲譽。更不用說這樣的傷害是非常令人不愉快的而且當然也不需要的。
5. Yes, simplicity is desired. But there is a thin line between simple yet appealing and just too simple. You would not want to be on the wrong side of it. If there is a very simple design that appears to be quite suitable and attractive, try to add a little on to it in order to make it truly unique. That will not only serve the purpose but bring appreciation as well.
是的，我們要的就是簡單。不過在簡單又有魅力與太簡單之間只有一線之隔。你不會想要站在錯的那邊的。如果有一個非常簡單的設計，似乎好像是非常妥適的並且具有吸引力的，稍微再加上一些東西讓他真正地獨一無二。那樣不但達到目的而且也會帶來重視。
6. Another important step in turning an old logo design to new design is checking. Before you submit the new revised design to the company concerned, make sure you check whether your logo matches with any pre-existing logo. This can prevent a number of problems in the future.
另外一個改善舊LOGO變成新LOGO的重要步驟就是檢視一下。在你提交新的LOGO給該公司之前，你務必確認你的LOGO是否有跟現有的LOGO重疊到。這可以避免未來一些狀況的發生。
7. The old logo probably had the name of the company or something similar written in a particular font. Now in order to give the logo a new look, changing the font might be necessary. But while carrying this out, two points should be kept in mind. Firstly, make sure the font used is that is suitable for the company and not too radical and secondly, remember not too pollute the logo by introducing a variety of styles or fonts which will do nothing to enhance its appeal.
舊的LOGO或許有公司的名稱或以特殊的字體寫一些類似的東西。現在要給LOGO一個新的面貌，改變它的字體可能是必要的。不過當執行時，有兩點必須記住。第一，確認所使用的字體是否適合該公司以及不會太激進，第二要記得不要過多引用多樣化的風格或字型來污染LOGO，這樣對於提高公司的吸引力是沒有幫助的。
8. Probably one of the easiest ways to turn old logo design into new design is to not get too swayed or influenced by the current trends prevalent at the time of designing. Like all trends, they will pass and after some years you will be left with a logo which will qualify as old-fashioned or stereotype.
或許這八種最簡單方法之一可以讓舊LOGO設計變成新LOGO設計就是在設計時不要太搖擺不定或者受目前流行趨勢的影響。就像所有的趨勢經過多年之後，你將會留下一個LOGO而它夠資格稱為一個過時或形成刻板印象。
So these are the 8 easy ways to turn old logo design into new design.
所以這些就是八種更新LOGO設計的簡單方法囉。
http://www.underworldmagazines.com/8-easy-ways-to-turn-old-logo-design-into-new-design/
翻譯:傅摩斯
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